New York Fashion Week kicks off Sept. 7, and once again designers and the press are leveraging the web to reach virtual audiences far larger than those present at shows.
Building off success from past seasons, many brands will live stream the unveiling of their Spring/Summer 2012 collections on their websites and Facebook Pages, as well as video platforms such as YouTube and Livestream. Still more will be uploading backstage footage via their Facebook, Twitter, Tumblr and Instagram accounts.
Meanwhile, members of the fashion press will be churning out 140-character reviews and mobile snapshots live from the shows, while posting longer, slideshow-accompanied reviews on their respective news sites.
With so much to choose from, following Fashion Week online can feel nearly as overwhelming as attending in person — which is why we’ve gathered together the best resources for enjoying the festivities online and on your mobile phone. If there’s any we’ve missed, please let us know in the comments section below.
SOURCE : http://mashable.com/2011/09/05/how-to-follow-new-york-fashion-week/